The ability to automate email workflows and trigger messages based on specific actions or events saves time and ensures timely communication with your audience.
Advanced segmentation features allow you to divide your subscriber list into targeted segments, enabling personalised content and offers based on demographics, behaviour, or past interactions.
Comprehensive metrics and reporting provide valuable insights into campaign performance, helping you measure success, identify areas for improvement, and make data-driven decisions to optimise your email marketing strategy.
Our email marketing package offers numerous benefits to businesses of all sizes. Whether you’re a small startup or an established company, leveraging email marketing can be a powerful tool for reaching and engaging with your target audience. Here are some key benefits of using an email marketing package:
Our email marketing package offers cost-effectiveness, audience targeting, increased conversions, automation, measurable results, personalisation, brand awareness, customer engagement, and integration capabilities. By leveraging these benefits, businesses can effectively reach and engage with their audience, drive conversions, and achieve their marketing goals.
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Email marketing is the practice of sending promotional messages, typically to a group of people, using email. It helps businesses keep in touch with customers and prospects by sending them regular updates about products, services or company news.
The first step to getting started with email marketing is to select an email marketing service provider. Once you have chosen a provider, you can create an email list or upload existing contacts and start building your campaigns.
The type of emails you send will depend on the goals and objectives of your business. Generally speaking, most companies use emails to send newsletters, announcements, promotions and product updates.
The frequency of your emails will depend on the type of content you are sending and your specific goals for the campaign. Generally speaking, it is recommended to send emails at least once a month in order to stay top-of-mind with customers and prospects.
In order to ensure your emails reach the inbox, you should make sure you are using best practices for email deliverability, such as adhering to CAN-SPAM and GDPR regulations, creating a double opt-in process for subscribers, verifying contact information, avoiding spam trigger words, and keeping up-to-date with the latest email standards.
Most email marketing services provide tools for tracking the performance of your campaigns, such as open rates, clickthrough rates, unsubscribes and bounce rates. These metrics can help you understand which subject lines perform best and which campaigns need improvement.
It is important to optimize your emails for mobile devices, as more than half of all emails are opened on mobile devices. To do this, you should design responsive templates that automatically adjust to different screen sizes and use shorter subject lines, preheaders and body copy that is easy to read on a small screen.
When creating an email marketing strategy, you should consider your goals and objectives, your audience, the type of content you will be sending, how often you will send emails, and what measures you will take to ensure deliverability. It would be best if you also thought about how you will measure the success of your campaigns.
You can acquire more email subscribers by adding signup forms to your website or blog, offering subscription incentives such as discounts and freebies, creating content upgrades and lead magnets, running social media campaigns, and using a referral program for existing customers.
Yes, most email marketing services provide a range of templates and drag-and-drop editors for designing beautiful emails without needing to know HTML or CSS. Many services also offer features such as A/B testing, personalization and integration with other marketing platforms.
It was great working with Harry. He became one of our team and did a great job with our marketing campaigns & had extensive knowledge of SEO. Transparent, honest, clear & fair. Highly recommended to anyone new to marketing that wants to take their business to the next level.
The author of the content is Harry Morrow, an experienced Marketing Director at We Do Your Marketing Limited. Harry’s real-world experience has been shaped by his hands-on role in managing various marketing efforts for a wide range of clients. This practical experience and his academic pursuits empower him to provide insightful commentary on digital marketing trends and strategies.
His work deeply focuses on three key areas: Presence, Nurturing, and New Leads. Through this, Harry has comprehensively understood how to enhance business visibility, foster customer satisfaction and loyalty, and generate new business opportunities. His expertise in these areas allows him to write informatively and authoritatively about the challenges and opportunities small-to-medium businesses face in today’s digital landscape.
In addition to his work experience, Harry is currently studying for the CIM Level 4 Award in Digital Marketing. This study further equips him with the latest knowledge and tools in digital marketing, enhancing his ability to comment on the ever-evolving digital landscape.
Moreover, he has completed a Level 3 course in Digital Marketing with QA Limited. This course has furnished him with skills in content management systems, SEO, social media strategy, and website coding – all critical elements in today’s digital marketing sphere.
Harry also holds various qualifications from renowned organizations such as Meta, Google, and Waze, demonstrating his commitment to staying abreast of the latest marketing, branding, advertising, social media, and analytics developments. These credentials further solidify his authority in the field and enable him to provide well-informed, relevant content.
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