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This article looks at the features, pros and cons of the business-focused version of WhatsApp.
Launched in 2018
The business-focused, Android version of ‘WhatsApp Business’ was launched in January 2018 in the UK, whilst the iOS version launched in early 2019. Available for free but with pricing per message and a cost for API, the app is specifically aimed at the needs of small businesses, which account for 99.3% of all private sector businesses in the UK (FSB).
Connect Small Businesses With Their Customers
At the time of its launch, WhatsApp said that it wanted to allow people to connect with small businesses and that the new ‘WhatsApp Business’ would make it easier for companies to communicate with customers, offering a more convenient way for the 1.3 billion WhatsApp users to chat with businesses. WhatsApp describes it as “a simple tool for businesses to talk to their customers.”