Who are Chilvester Financial, and what were they looking for?
Chilvester Financial is a financial planner who focuses on providing services to retiring people, running a business, or looking for ways to support their families better.
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They approached us to create a new website, delivering on the promise of updating the site’s design.
The home page was originally clinky and looked outdated, having been designed many years ago. Our new site’s home page delivers the information in a better way, including links directly to services and who they help to ensure people all have the information they need.
The services pages were one of the most important aspects of the site. The original, displayed on the laptop, was old and clunky, while the new page is modern reflecting the new brand update and displaying both services clearly.
The services pages then each follow our formula for great web pages. This involves hitting key information to allow people to make purchasing decisions and gain an understanding of what is happening throughout the site.
Chilvester wanted to operate what we call the ‘you look like me’ model. This involved creating buyer personas and then building relevant content for these people. This then all came together to create these dedicated content hubs.
Summary
