Who are Recruit UK and what were they looking for?
Recruit UK are a financial services recruitment agency. They decided that they wanted to give their branding a refresh without making a massive change. This involved giving them a colour change and a font change to help improve their branding. They had already tweaked their logo to try and improve things but wanted to finalise this before we designed them a new website.
Original
Tweaked Version
We already knew we wanted to keep the overall design of the logo so the main thing to start with was to work out what font we wanted to be below their logo.
The thing we did was to develop a stronger, darker colour pallet. To do this, we used a Pantone colour grid to find the perfect colour and then combined that with a view of what Google accepts from an accessibility standpoint to develop a colour scheme that will be strong and never penalised. Later, we developed a gradient to add more interest to the logo.
We then made final adjustments to the logo, including adding a gradient, drop shadow and changing to a different font to each logo. This then lead us to create different variations to ensure the branding can look great in all scenarios.
Summary
5-Star Branding
