Recruit UK Rebrand

We helped Recruit UK with a rebrand by making minor adjustments to their logo and branding to give it a cleaner, more modern look.

Who are Recruit UK and what were they looking for?

Recruit UK are a financial services recruitment agency. They decided that they wanted to give their branding a refresh without making a massive change. This involved giving them a colour change and a font change to help improve their branding. They had already tweaked their logo to try and improve things but wanted to finalise this before we designed them a new website.

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Original

Recruit UK Rebranding different logo on white background with yellow and grey colouring

Tweaked Version

Recruit UK Rebranding different logo on white background with orange and black colouring

Coming Up With A Solution

Starting With Fonts

We already knew we wanted to keep the overall design of the logo so the main thing to start with was to work out what font we wanted to be below their logo.

Recruit UK Rebranding different logo on white background with orange and black colouring
Recruit UK Rebranding different logo on white background with orange and black colouring
Recruit UK Rebranding - fonts

Changing Colours

The thing we did was to develop a stronger, darker colour pallet. To do this, we used a Pantone colour grid to find the perfect colour and then combined that with a view of what Google accepts from an accessibility standpoint to develop a colour scheme that will be strong and never penalised. Later, we developed a gradient to add more interest to the logo.

Recruit UK Rebranding orange and black squares
Recruit UK Rebranding different logo on white background with orange and black colouring
Recruit UK Rebranding different logo on white background with black colouring
Recruit UK Rebranding different logo on white background with orange colouring

Finding The Perfect Design and Final Editions

We then made final adjustments to the logo, including adding a gradient, drop shadow and changing to a different font to each logo. This then lead us to create different variations to ensure the branding can look great in all scenarios.

Recruit UK Rebranding different logo on white background with orange and black colouring
Recruit UK Rebranding different logo on white background with orange and black colouring
Recruit UK Rebranding logo on white background

Summary

  • Brand Guidelines
  • New Refinement Of Colours
  • Full Complement Of Logo File Types
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More About Our Marketing Services
Recruit UK Rebranding different logo on white background with orange and black colouring

5-Star Branding

Rated 5 out of 5
Harry and his team work with us to achieve fantastic things with our marketing. We set out to push the boundaries and make a logo that would allow us to show our customers what we can offer them within our range of services and this logo really delivers on that!
Rob Morrow
We Do Your Group
Row of 5 wooden stars on a yellow background