Step 1 – Consultation
We start with a conversation about what you dislike about your branding and what you like about other people’s branding before a more general conversation about what your business believes in and how the branding needs to reflect this.
Step 2 – Demo
After this we go away and make some demos of different direction from our conversation. This can be from a sketch you have given us or a design that we come up with independently from you. If we are changing the colours we generally design 4 different coloured versions that are a range of pantone colours. We always advise that your company has at least 3 brand colours – 2 primary and one alternative. Alongside this we ensure that your logo can be printed in black and white as well as having both black and white logos.
Now that happy with the logo design we now needed to test the logo to see how it would work in the real world. For this, we make demo images for social media, clothing and much.
Step 3 – Sign off
Finally, we will begin the sign off process making revisions till you are happy including total redesigns if you dislike the choices made by our team.
If you are struggling with consistency or want to help your team to be more consistent in using your branding, then our brand guidelines will help you achieve this. We will create a guide to using your branding along with various editions of each logo from png (transparent backgrounds) to jpg (high quality) and svgs (scalable vector graphics). This will allow you and your team to have the correct logo for each situation. If you are looking for us to take a more active role in managing and creating your brand we can also create social media headers and move your marketing forward with our Accelerate 365 package.