Unlocking the Potential of Synthetic Data for Businesses Today: An Overview of Benefits and Challenges.

Synthetic data is a powerful tool that can help businesses to gain an edge in the market. It is generated using artificial intelligence (AI) and machine learning (ML) algorithms, enabling organizations to create artificial datasets which are statistically similar to real-world data sets but do not contain any sensitive information. This makes it an attractive option for many businesses, as they can use the data to create models and simulations without having to worry about privacy or security concerns.

Even After Opting Out, Your Data May Still Be Shared

Recent US research has revealed that, in many cases, user data is still being collected, processed and shared even when users opt out through a Consent Management Platform (CMP). This discovery has raised important questions about the effectiveness of CMPs for protecting online data privacy.