The foundation that underpins everything we do is fundamentally different and simpler to understand than almost any other marketing formula…
We are all about helping people. This is why we have tried to boil marketing down into a simple formula to help people drive their marketing towards consistent, sustainable results. With this in mind, we have created a simple page for you to read which discusses the 3 main areas of marketing, and the channels that are involved in creating campaigns that help improve each area.
These 3 areas then can be put into a simple formula.
Adding more of any area should help your businesses grow by either making introductions easier with greater presence, looking after your customers by nurturing them, boosting upsells and repeat sales or increasing the lifetime value of a customer. The new leads element should help to bring people directly into your business when someone is ready to purchase or someone who you can convince to make a purchase with a great sales process.
Not sure which area you should be focusing your efforts on? Contact us for our advice.
Presence is the simplest concept from our research. Essentially the aim is to make sure your business is visible when your customers or potential customers are searching for or talking about your products or services. Presence is really the foundation which Nurture and New Leads sits on top of.
Marketing Within A Physical Location (Store), Marketing Through Networking Events And Other Events, Marketing Through Developing Content, Directly Marketing To A Consumer/Business Person, Public Relations and Press Releases, Paid Advertising
Focusing on nurturing your existing and previous customers is often an overlooked area of marketing. Nurturing helps to provide repeat purchases through cross-selling and up-selling your products or services. The more nurtured a customer is, the more valued they feel and therefore, more likely they are to purchase from you again or recommend you to others.
Marketing On Social Media, Marketing Within A Physical Location (Store), Marketing Through Developing Content, Directly Marketing To A Consumer/Business Person, Marketing Through Events, Marketing Through Printed Media, Email Marketing and Nurturing Off The Back Of Your Website.
New leads is the most obvious area to focus on when developing your marketing, but it’s often prioritised over other areas. In truth, new leads is important but, no more important than presence and nurture. When and only when new leads is combined with the other two areas, does your marketing machine really starts to work!
Marketing On Social Media, Marketing Within A Physical Location (Store), Directly Marketing To A Consumer/Business Person, Marketing Through Events, Paid Advertising, Partner Marketing and Referrals
