Formula For Change

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A sales formula that, if understood correctly, helps you market and sell your products/services online easier

Wouldn’t you love to be able to understand and control any change that you want to make in your life?

While you may think that this is an impossibility – you might just be wrong!

Here are We Do Your Marketing we have stumbled on a formula that you can apply to your both your everyday life and marketing communications.

If applied correctly you can begin to influence change that will help you in any quest that you choose to go on.

This is formula is simply called the formula for change.

Dissatisfaction (/10) X Vision (/10) + First Steps (/10) > Resistance (100)

This formula is simple.

Dissatisfaction tells you what someone is annoyed about. This can be a small niggle about a small part of a service, or a larger issue with the way the world is.

Vision is what you present someone as an alternative to what they are dissatisfied about. This vision is why you exist. It can be you USPs, your service or your life’s goal.

The final step is the most important one to overcome change. The first step. This is all about encouraging someone to make the jump to do something new – try something different. Make it easy – not hard.

This is how you overcome resistance and make meaningful and lasting change.

Traditionally, this formula is used within sales. If you unlock someone’s dissatisfaction you can present a vision that they will relate to before giving them an easy first step. However – you have come here to help your marketing so let’s look at that in more detail.

One of the main things that you will be looking to do is to communicate with your customers. This can be on various platforms from a website like this one or an email campaign through to a short social media caption. Communication is the backbone of many marketing platforms.

To use this formula within your communication you can use the following guide:

Step 1 – what problems or points of annoyance is my customer complaining about.

Step 2 – How can I overcome this?

Step 3 – If they have this problem and I have overcame it – what is the easiest step I can make someone take to make a change?

If you do this you can start to build out scenarios of what your business can do to disrupt your market and how you can begin to retain your customers.

For example – here are two for our business (We Do Your Marketing)


Step 1 – Agencies charge full price from day one.

Step 2 – We offer a package that starts at a manageable price and rises as you grow.

Step 3 – To get started just book in a call at a time that suits you!


Step 1 – Marketing companies always promise results from day one and don’t deliver.

Step 2 – Fast results, while possible, are generally unsustainable. Therefore, we set realistic expectations as changing and repositioning you marketing takes time, sometimes this process can take years.

Step 3 – To get started on your journey to consistent sustainable results just book in a call at a time that suits you!

You may have noticed that ‘Step 3’ is short and similar on both examples. While this doesn’t have to be the case, generally we are aiming to speak to as many people as possible, so you want to the customer to move forward to the next step without having to waste time with a long and complicated form.

Now you know about this formula – how can you improve your sales and marketing?

If you want to make a lasting change to your marketing, then contact us today for help or see our services to see how we can help your business grow.